"I think we'll end up doing universal basic income, [...] it's going to be necessary"

- Elon Musk, founder of Paypal, Tesla, SpaceX on Universal Basic Income

Why Human Data Income?

50% of the jobs will be replaced by robots by 2030.

Research studies conducted by McKinsey and Oxford University claim that 50% of the work done today will be done by robots in the next 10 or 20 years, with the sole implementation of existing technologies.

The most excellent minds of our time agreed on a solution that was part of an idea born in the eighteenth century: Universal Basic Income (UBI).

It is a form of universal income that covers the basic expenses needed to live a dignified life.

"Now it's our time to define a new social contract for our generation. We should explore ideas like universal basic income to give everyone a cushion to try new things"

- Mark Zuckerberg, founder of Facebook on Universal Basic Income


Native Americans 500 years ago had no idea of the value of the gold they owned. So the Europeans took it away in exchange for skins and other objects of little value.

The same thing is happening today with our data. Data is the new gold, the new oil, but normal people do not know this.

So the Data Giants – big multinationals like Google, Facebook, Amazon, etc. – make huge profits by selling or using our data, without paying anything back in return.

They take the gold from our mine, make good profits from our gold and in return they leave us the crumbs (an facebook account for example).

"I think a basic income is one of the ways of addressing massive global inequality"

- Tim Berners-Lee, inventor of World Wide Web on Universal Basic Income

Human Data Income

Precisely for this reason the only way to generate a sustainable Universal Basic Income is to base it on a real resource, which generates profits, and is already owned by people, such as data and attention.

This new model, after the “Customer Network”, allows us to introduce a new concept: Human Data Income (HUDI).

The Human Data Income is the first universal source of income for people, obtained through the use and sharing of their data and their attention.
In fact, thanks to the Human Data Income, people can use their data as an asset capable of generating economic value.

How much is this market worth?

The market consists of Data Brokerage and Advertising, for a total value of over 1 trillion dollars (1000 billion).

The Market of Data-brokerage in 2018 is worth about 476 billion dollars.
The advertising market is expected to reach 757.44 billion dollars by 2021.

"With AI & new tech on the rise, ideas like universal basic income could become even more important"

- Richard Branson, founder of Virgin on Universal Basic Income

The HUDI Ecosystem

The HUDI Ecosystem, which will be available on a Smartphone and also as a Web Application, is composed of a set of entities: users, data helper, data marketplaces, attention marketplaces, data consumers, attention consumers, developers and the community.

The main objective of the HUDI ecosystem is to allow users to collect their data – anonymized – within their profile, to exchange data and their attention in exchange for HUDI Coins, with which to purchase products, services , gift card or coupon, so as to create the first Human Data Income in human history.

"Whether a universal income is the right model — is it gonna be accepted by a broad base of people? — that’s a debate that we’ll be having over the next 10 or 20 years"

- Barack Obama, 44th President of the United States on Universal Basic Income

Disintermediate the Data and Attention market

The HUDI Coin allows the disintermediation of the data and attention market for the first time, bringing control and economic value back into the hands of users, data owners and attention providers.

  • Data Security
  • Precise Data.
  • Wide Range Data
  • Easy data to share
  • Advantages for companies
  • Reduction of advertising costs
  • Source of quality data
  • Accurate audience
  • Accurate timing
  • More attention to the contents
  • Increase of trust in the brand

"Omidyar Network’s foundational belief that empowering people frees them to better themselves, their families, and their communities has great evidence in the growing literature around the benefits of cash transfers"

- Pierre Omidyar, founder of eBay on Universal Basic Income


The HUDI App allows users to regain control of their data and create an anonymous digital profile. It will be available for the most popular platforms, mobile and desktop, both for Android and iOS.

  • Enter the HUDI Ecosystem
  • Create your own anonymous digital profile
  • Enhance your profile through the data that are already present in social networks, apps and web platforms that they use, without being related to them.
  • To enrich your anonymous profile by answering surveys and basic surveys
    Manage the basic privacy functions, choosing which data to make available and which are not.
  • Receive requests to purchase anonymous data from identified buyers
  • View the terms and conditions of data usage.
  • Choose to get products, services, gift cards and coupons in exchange for HUDI Coin


Q1 - Q2 2019

Italy + Swiss Expansion

Q3 - Q4 2019

Central Europe Expansion

Q1 - Q2 2020

Nordic Europe Expansion

Q3 - Q4 2020

East Europe Expansion

Q1 - Q2 2021

Nord America Expansion

Q3 - Q4 2021

Sud America Expansion

Q1 - Q2 2022

Asia Expansion

Q3 - Q4 2022

Australia Expansion

Q1 - Q2 2023

World Consolidation

Q3 - Q4 2023

World Consolidation



Any question? Reach out to us and we’ll get back to you shortly.